Week 1 – Discussion Forum 1
Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
- Links to an external site.
- Budweiser
- Links to an external site.
- Bank of America
- Links to an external site.
- H&M
- Links to an external site.
- Subaru
- Links to an external site.
- Under Armour
- Links to an external site.
- Taco Bell
Instructions:
Create a discussion post that includes the information below:
- Include the brand you have selected from the list above to do your marketing internship.
- Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
- Provide a link to a representative tweet from your brand that you believe captures its unique selling proposition (USP).
- Using your textbook, define what constitutes a USP in your own words.
- How would you describe your brand’s USP?
- How is USP reflected in your chosen tweet?
- Analyze the three main aspects of Kotler’s Marketing 3.0 proposition for your brand:
- Customers’ demand for engagement and collaboration
- The globalization paradox
- The drive for self-actualization
- Be sure to use subject headers for each of the questions asked.
- Review the Level Heading section of Introduction to APA
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- Links to an external site. resource from the Writing Center for more information.
- Your initial post must be at least 350 words.
- Be sure to properly cite your textbook and at least one scholarly or credible resource in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper
Links to an external site. Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources
- Links to an external site. table for additional guidance on source types.
Guided Response: Respond to at least three of your fellow marketers by Day 7 (Monday).
- How are your rationales, USPs, and sample tweets similar or different?
- Try to respond to those who do not yet have three replies.
- You are encouraged to post your required replies earlier in the week to promote more meaningful discussion and collaboration between you and your fellow marketers.
- Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.
Skills Learned This activity helps you practice the following industry-required skills:
- Broad Technical Software
- Analytical Skills
- Digital/Social Media Skills
Helpful Tip:
- Do I need to create a Twitter account?
- You do not need to create a Twitter account to do this assignment.