Place Strategy
Week 2 – Discussion Forum 2
Your initial discussion thread is due on Day 5 (Saturday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
Tip: As mentioned in the previous forum, initial posts for this forum are due on Saturday of the week. Start working on your post early and spend time completing your analysis. Understanding these concepts will be vital in order to complete your final project in Week 5.
Place Strategy [WLO: 2] [CLO: 3, 4, 5, 6]
Prior to beginning work on this discussion forum,
Read
- Chapter 4 of the course text, Principles of Marketing
Watch
- Segment 4: Burberry in Fashion: Superbrand Chic.
Instructions:
The goal of place strategy in terms of the customer-value equation is to add value without increasing cost.
- Pick one of the strategic issues listed below:
- Market niche
- Location
- Merchandise assortment
- Explain at least three elements marketers need to consider when it comes to that strategy.
- Explain how Burberry implemented innovative “place” strategies to create value for current and potential customers.
- Your initial post must be at least 350 words.
- Be sure to use subject headers for each of the questions asked.
- Review the Level Heading section of Introduction to APA
-
- Links to an external site. resource from the Writing Center for more information.
- Be sure to properly cite your textbook and at least three scholarly or credible resources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper
Links to an external site. guide. Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources
- Links to an external site. table for additional guidance on source types.
Guided Response:
- Respond to at least three of your fellow marketers by Day 7 (Monday).
- Respond to peers who picked strategies different from you.
- Provide feedback on their explanation and their example.
- Try to respond to those who do not yet have three replies.
- You are encouraged to post your required replies earlier in the week to promote more meaningful discussion and collaboration between you and your fellow marketers.
- Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.
Skills Learned This activity helps you practice the following industry-required skills:
- Analytical Skills
- Adaptability/Trainability
- Creativity/Innovation
