Week 5 – Discussion Forum 2
Week 5 – Discussion Forum 2
Customer Relationship Management (CRM) and Inclusive Marketing
Prior to beginning work on this discussion forum,
Read
- Chapter 10 of the course text, Principles of Marketing
- Why Is Customer Relationship Management So Important?
Instructions
- Summarize the highlights of the above articles in one paragraph for each (total of two paragraphs, each with proper headings)
- Demonstrate the importance of CRM and diversity, and inclusion in marketing from your own experience as a customer.
- Evaluate this statement: “Organizations large, and small, local and global, are expected to adhere to behavior that is socially responsible, culturally sensitive, and sustainable in terms of the entire market system—not merely one organization’s self-interest.”
- Be sure to use subject headers for each of the questions asked.
Review the Level Heading section of Introduction to APA
Links to an external site. resource from the Writing Center for more information. No peer response required for this forum. Instead, check out the Forbes School of Business and Technology’s Marketing Club
Links to an external site. on LinkedIn and become a member! You will have an opportunity to learn about and discuss the latest topics and trends in marketing with a fellow marketer. Plus, we have guest speakers from the industry, so you do not want to miss the chance of listening to a marketing expert for free!
Spend the extra time working on your Marketing Plan Final Paper.
Skills Learned This activity helps you practice the following industry-required skills:
- Analytical Skills
- Adaptability/Trainability
- Ethics
