Entries by inkwell

Price Strategy

Prior to completing the quiz, review Chapter 5, Table 5.3: Pricing Strategies and Objectives, of the course text. Instructions: This week, you will have an opportunity to practice identifying price strategies for six different products and services. Fill out the below table and submit it to Waypoint as the journal requirement for this week. You […]

IMC Campaign Stories Peer Feedback

Week 3 – Discussion Forum 2 Your initial discussion thread is due on Day 5 (Saturday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings […]

Pizza Pricing Strategies

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how […]

Marketing Plan: Product Identification and SWOT Analysis

Prior to beginning work on this assignment, Read Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2, from the course text, Principles of Marketing Watch How to Use SWOT AnalysisLinks to an external site. The Five Competitive Forces That Shape Strategy Instructions: This week, you will be creating components of your capstone marketing plan […]

Place Strategy

Week 2 – Discussion Forum 2 Your initial discussion thread is due on Day 5 (Saturday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings […]

Product Life Cycle and Product Strategy Perspectives

Week 2 – Discussion Forum 1 Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings […]

Market Research Process

Your initial discussion thread is due on Day 5 (Saturday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how […]

Week 1 – Discussion Forum 1

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how […]

Week 1 – Post Your Introduction

Post Your introduction is due on Day 1 (Tuesday). You have until Day 7 (Monday) to respond to your peers. Discussion Participation If you do not see the “Reply” button, or any responses, you may need to scroll down the page. When you are the first to contribute, you will see only the “Reply” button. […]