Assignment Details

Over the course of the last several modules, we have gone over demographics, psychographics, brands, competition, etc. In this assignment, we are going to start putting everything together. You are going to start developing your campaign. You have done research, you have looked at competitors, and you have looked at your demographics. 

This week you are going to start developing your campaign. You are going to determine what kind of campaign you and your team would like to create. From there, you are going to create a series of SMART objectives. 

• For this assignment, create a maximum of four (4) SMART objectives and develop a Creative Strategy Statement.
• Review the Assignment Instructions.Actions
• Please read Chapter 2. 

This is a team submission as well. As a team, on behalf of the company you represent, you are going to complete this assignment. Please review the student example below prior to completing the assignment:

• Student Example – Module 8.docxActions 

In addition, the templates below should be used when creating your goals.

SMART Goal Template (use the template if you don’t know where to start)

Awareness

“To have an effect on awareness; specifically to create ___________ (knowledge / understanding) by _____% of ________(targeted public) about the __________________ within / by  __________ (targeted date)”

Acceptance

“To have an effect on acceptance; specifically to ______________(desired outcome i.e. regain trust / acceptance) among ________% of _________________(targeted public) __________________(organization is doing – i.e. acting responsibly, being transparent, honest, etc) by ____________(targeted date).

Action

To have an effect on action; specifically to ____________________ (desired outcome i.e. support sales, increase registration, positive opinion) by _______% of the ________(targeted public) within/by ________(targeted date)

Find the longest and the shortest snow pea measurements by talking to your classmates or asking your instructor.

What is the range of snow pea length for the entire class?

Longest – Shortest = Range

_______ – _______ = _______

Describe the difference between the range of variation for a smaller sample (your measurements) and a larger sample (measurements of the entire class). This demonstrates how a small sample size is typically not representative of the entire range of variation of a species.

 

Samuel has a private practice and he receives most of his income from clients covered by managed care companies.  He is completing the paperwork to get both reimbursement and approval of the number of sessions for two new clients. Samuel is aware that the diagnosis he gives will affect the responses of the managed care reviewer. The first client, Charlie, has experienced a recent interpersonal loss and has some behaviors that meet the criteria for major depression. The second client, Amanda, has also experienced a recent interpersonal loss and has some behaviors that meet the criteria for a personality disorder. For Charlie, Samuel knows that if he gives a diagnosis of bereavement he will likely be told that the client does not need treatment and he will not be reimbursed, but if the client has Major Depressive Disorder, then the client may be given six or eight sessions. Similarly, if Samuel gives Amanda a diagnosis of Major Depressive Disorder, she will likely be approved for several sessions. However, if he assigns a diagnosis of a personality disorder, then she will not be approved for counseling. Samuel truly believes that both individuals could benefit from counseling with him.

Regarding the case study above, what diagnosis should Samuel give Charlie and Amanda?  Why?  Do you think it is unethical or illegal for Samuel to give Charlie or Amanda one diagnosis or another?  Is it unethical that an insurance company, who has not yet met the client can determine whether they will have services paid for, or how many sessions they can have? Why/why not?

You are on a mission to learn what improvements you need to make in your coaching skills.  Include a self-evaluation of the coaching attributes you believe you possess and those that you believe to be very effective. Select an individual to be a reflector, for example, someone who has helped you see yourself as others see you (manager, co-worker, for example). What have you learned from this person that will help you improve on your coaching skills?