Overview

As you get ready to review and analyze the financial performance of the company you work for in Project Two, it would be helpful to analyze another company and learn from their business model, especially related to corporate social responsibility (CSR), sustainability, and activism.

Therefore, you will review Patagonia’s activism and corporate social responsibility initiatives and identify potential key financial performance indicators (KPIs).

Because Patagonia is a privately held company, its financial records are not available in the public domain. So, you are required to analyze the mission, vision, values, CSR initiatives, and financial records of the health and beauty company you work for as well as the company you chose in Module One. You will then deduce which financial key performance indicators likely align with a company’s mission, vision, values, and CSR initiatives.

Prompt

To complete this assignment:

1. Review the resources you will be using in Project Two: Assessing Financial Performance.
   • Marketing and sales executive summary
   • Vision, mission, and values of your company
   • Consolidated balance sheet of your company
   • Consolidated cash flow statement of your company
   • Consolidated income statement of your company
   • Balance sheet of your chosen company
   • Cash flow statement of your chosen company
   • Income statement of your chosen company
2. Review information related to Patagonia’s corporate social responsibility and activism, as well as their mission, vision, and values. Use the following resources to help guide your research:
   • WileyPlus: Patagonia Case Analysis
   • Patagonia’s Corporate Social Responsibility and Activism
   • Patagonia—Our Footprint
   • Patagonia—Mission, Vision, Values
3. Based on your review of the financial records of the health and beauty company as well as the company you chose in Module One, identify common financial KPIs and explain how these could also align with Patagonia’s CSR initiatives and its mission, vision, and values.
4. Based on your review of Patagonia’s information, describe how CSR activism can lead to a better brand image and financial results.
5. Explain what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs.

Guidelines for Submission

In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This consulting report should be 2 pages in length and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.

https://www.patagonia.com/our-footprint/

https://www.patagonia.com/activism/

https://mission-statement.com/patagonia/

 AA and Alanon meeting.

Prepare a written paper answering the following questions. Estimate length 4-5 pages

• Briefly describe how the meeting(s) were conducted. How did it open and close? Was there discussion of a particular topic?
• What are the objectives in the 12 step program? How were they achieved in this particular meeting? Please do not repeat back the 12 steps but discuss the objectives or outcomes
• What is the principle psychosocial support structure? (How are the members treated by the leadership and each other?) What was the group structure? Leader present, leaderless, rotation of leader-
• Do you believe that the support structure as you describe it is beneficial? Why? or why not?
• In what ways does the spiritual aspect of a 12 step program support the attendee?
• What are the advantages and/or disadvantages to group support vs. individual therapy in this context?
• What feeling did attending this meeting generate for you? Please describe those feelings.
• In what ways will attendance of this group be useful in your practice as a nurse?
• Compare and contrast the 2 meetings (Alanon, and AA). Style/purpose/group dynamic

Essay on the Short Story 

• Write a 850-word literary analysis essay on Dracula’s Guest from the lesson learning activities.
• Research is NOT permitted. This essay should demonstrate your own literary analysis.Include an alphanumeric outline.
• Include a Works Cited page where you will list the short story subject of your essay.
• Use MLA format.
• Create the essay with the understanding that this is not a book report. Do not summarize the story, as that is only appropriate for a sentence or two in the introduction. Tell me how a literary device was used in the story.
• Cite examples from the reading in support of your argument using proper MLA format (quotations for direct citations, as well as parenthetical references for both quotations and paraphrases).

Important: The paper text will be checked for plagiarism and Artificial Intelligence (AI) generation using SafeAssign or similar third parties to review and evaluate for originality and intellectual integrity. Papers submitted using AI or plagiarized, whether intentionally or simply due to ignorance will receive a total grade of zero, and the offender’s name will be recorded in a database for closer scrutiny in future courses. 

For this task, you will first compare the ACHE and AHIMA code of ethics and then review a brief case from Healthcare Marketing: A Case Study that involves ethical decision making. Then, you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct.

To begin, read Chapter 4 in Healthcare Marketing: A Case Study Approach and review the Chapter 4, Exercise 1: “Ethical decision-making.” In addition, review the other Module Three resources on ethics. Then, complete the worksheet fields below.

Note: Be sure to refer back to this worksheet (and your instructor feedback to it), as you consider the ethical criteria that will be used to guide the marketing and communication decisions that you will include in your final healthcare marketing and communication plan.

Do not alter the worksheet or submit the assignment in the form of an essay. To use this worksheet, replace bracketed text with relevant information. For this and all worksheets, you are not required to include a cover page. You are expected to provide in-text citations for your sources and a reference list at the end of the worksheet.

Part I. Code of Ethics

·         Access the webpages American College of Healthcare Executives (ACHE) Code of Ethics and American Health Information Management Association (AHIMA) Code of Ethics. Compare the code of ethics from these two organizations. What do they have in common? In what ways are they different? [Insert text.]

Part II. Chapter Exercise: Ethical Decision Making

Answer the following using Exercise 1 from Chapter 4.

·         In your position as a marketer in a hospital, do you think Dr. Gray’s Facebook page is an issue that warrants your attention? Why or why not? Please explain in detail. [Insert text.]

·         Review the four quadrants model presented in Exhibit 4.1. How might you define this scenario based on the model? Explain your reasoning. [Insert text.]

·         Using one of the ethical decision-making models in the chapter, please explain how you would address this situation. [Insert text.]

·         How do you think the AMA policy about physicians and the use of social media (summarized at the top of page 52) relates to Dr. Gray’s Facebook page? [Insert text.]

Part III. What do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct? [Insert text.]

• Codes of Ethics: Access the webpages American College of Healthcare Executives (ACHE) Code of Ethics and American Health Information Management Association (AHIMA) Code of Ethics*. You will compare and contrast the code of ethics from these two organizations. Explain in detail what they have in common. Be sure to include some of the codes and principles. Explain in detail the ways in which they differ. Cite both organizations within the worksheet to validate where you obtained the information.

*Copyright 2017 by the American Health Information Management Association. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, photocopying, recording or otherwise without prior permission from the publisher.

• Ethical Decision Making: To begin, review the scenario from Exercise 1 in Chapter 4. Then, using one of the ethical decision-making models from Chapter 4, explain how you would address the issue in the scenario.
  • In your position as a marketer in a hospital, do you think Dr. Gray’s Facebook page is an issue that warrants your attention? Why or why not? Please explain in detail and integrate what you learned from the course textbook.
  • Four Quadrants Model: Review the four quadrants model presented in Exhibit 4.1. How might you define this scenario based on the model? Explain your reasoning and validate by citing your sources.
  • How do you think the AMA policy about physicians and the use of social media (summarized at the top of page 52) relates to Dr. Gray’s Facebook page? You want to be specific.
• Role of the Healthcare Marketer: Based on what you learned from the textbooks, what do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct?

What to Submit

Do not alter the worksheet or submit the assignment in the form of an essay. For this and all worksheets, you are not required to include a cover page. You are expected provide in-text citations for your sources and a reference list at the end of the worksheet.

Instructions

For this assignment, imagine you are an expatriate manager for a subsidiary of a major company headquartered in the United States. You are preparing a PowerPoint presentation to brief the CEO on your plan to address the safety issues specific to the country (of your choice) where you are working as the expatriate manager.

In your introduction, discuss four concerns in the workplace: benefits, safety, health, and global security issues. List one issue for each concern listed.

Next, prepare a solution for each of the four concerns. Discuss how your solutions address the issues within the workplace. Discuss what would be the responsibility of the global leadership team.

Conclude your presentation with a summary of how you noted the needs of your global audience, how you will design and deliver the training for employees keeping in mind Geert Hofstede’s research about cultural differences, and your plans to assess its success.

Be sure to include clear and specific speaker notes for each slide. You must include a minimum of one image or graphic within your presentation. You must use at least two sources, with one being the textbook.

Your PowerPoint presentation must be at least six slides in length, not counting title or reference slides. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used.