Price Strategy

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Prior to completing the quiz, review Chapter 5, Table 5.3: Pricing Strategies and Objectives, of the course text.

Instructions:

This week, you will have an opportunity to practice identifying price strategies for six different products and services. Fill out the below table and submit it to Waypoint as the journal requirement for this week. You can access the table by downloading the Week 3 Journal Entry

Download Week 3 Journal Entry template.

 

Brand, Product, or Service Name Pricing Strategy from Table 5.3 Pricing Strategy Definition and Use Your Rationale for the Pricing Strategy Selection
Royal Treatment
Links to an external site.
Pet grooming and pet spa services for dogs and cats
Custom Shoes
Links to an external site.
Converse customizable shoes
A restaurant’s designed three-course dinner package for couples on February 14 of each year (Valentine’s Day).
PearlsAndLavender
Links to an external site.
Handmade ceramic and brass jewelry offered by a self-employed designer on Etsy
Southwest Airlines
Links to an external site.
The world’s largest low-cost carrier
Off-season hotel room prices on weekdays

Carefully review the Grading Rubric

Links to an external site. for the criteria that will be used to evaluate your assignment.

Skills Learned

This activity helps you practice the following industry-required skills:

  • Analytical Skills, Problem formation/Solving

IMC Campaign Stories Peer Feedback

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Week 3 – Discussion Forum 2

Your initial discussion thread is due on Day 5 (Saturday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
Tip: As mentioned in the previous forum, initial posts for this forum are due on Saturday of the week. Start working on your post early and spend time completing your analysis. Understanding these concepts will be vital in order to complete your final project in Week 5.

IMC Campaign Stories Peer Feedback [WLOs: 2, 3] [CLO: 1, 3, 5, 6]

Prior to beginning work on this discussion forum,

Read

  • Chapter 6 of the course text, Principles of Marketing

Watch

Instructions:

One Message, Many Media: Integrated Marketing Campaigns

To examine integrated marketing in action, in this activity, you’re going to tell the story of a particular campaign from your internship brand, selected in Week 1, across multiple media. We want to know what unifies the campaign and how each unique medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why. So, let’s start!

  • Identify a significant marketing campaign from your internship brand.
    • Find one campaign that was supported across multiple media (e.g., TV, print, website, banner ads, social media networks ads, billboard ads, etc.).
    • If you don’t know how to identify and research major marketing campaigns, search the web or major advertising publications (Try Adweek

Links to an external site. or the Adweek YouTube Channel Links to an external site..) for articles about your brand’s advertising campaigns or check your brand’s Twitter feed for recurring ad messages. You can also search MOAT

    • Links to an external site. to find various versions of your brands’ creatives.
    • Find campaign executions for at least three different media channels (e.g., campaign executions on TV, print, website, banner ads, social media networks ads, billboard ads, etc.). Include the images of each media channel in your post. If you are using a TV commercial or a YouTube ad or any video-based channel, and decide not to link the entire video, you need to at least include a screenshot or still image of the most important shot of that video ad.
  • Create a new post containing the following elements:
    • Define integrated marking communications (IMC) in your words. Use the text to support your definition.
  • Describe why companies use IMC campaigns.
  • For each medium channel you picked, briefly describe how it is being used, focusing on what it can do that other media cannot. (Three media channels should be in your post along with a copy of the ad image or video.
  • A paragraph summarizing what unifies the campaign and whether you think it is effective and why.
  • Use Table 6.2 POE’s model of message channels from the course text, and from each quadrant, identify at least one channel that would benefit your internship brand if adopted or used more effectively. Explain your reason.
  • Your initial post must be at least 350 words.
  • Be sure to use subject headers for each of the questions asked.
  • Review the Level Heading section of Introduction to APA
  • Links to an external site. resource from the Writing Center for more information.
  • Be sure to properly cite your textbook in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper

Guided Response:

  • Respond to at least three of your fellow marketers by Day 7 (Monday).
    • Provide feedback on your peers’ assessments.
    • Do you agree with their assessments of the campaign’s effectiveness?
    • What previously unmentioned factors contribute to your assessment?
  • You are encouraged to post your required replies earlier in the week to promote more meaningful discussion and collaboration between you and your fellow marketers.
  • Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.

Skills Learned This activity helps you practice the following industry-required skills:

  • Digital/Social Media Marketing
  • Analytical Skills

Helpful Tip:

  • Do I have to use my internship brand for this assignment?
    • Please do, as this will enhance your understanding of the brand’s marketing practices and the brand and will be helpful in developing your final paper: The Marketing Plan.

Pizza Pricing Strategies

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Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

Tip: This week, you will have two main discussion forum posts. Your discussion forum posts are due on 2 different days. You need to work harder to submit well-examined and thoroughly analyzed initial posts, one of which is due on Thursday of the week, and the other is due on Saturday of the week. Please dedicate enough time to each forum question and make sure you use your “critical thinking” and your “analytical/problem-solving” mind. Understanding these concepts will be vital in order to complete your final project in Week 5.

Pizza Pricing Strategies

Prior to beginning work on this discussion forum,

Read

  • Chapter 5 of the course text, Principles of Marketing

Instructions:

This week, you learned about the three core pricing strategies: penetration, neutral, and skim. In this activity you are going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process, and then answer a few related questions. So, let’s dig in!

  • Refamiliarize yourself with the three main pricing strategies.
    • Review Section 5.2 in the text as needed.
  • Research actual pizza pricing for five different pizza chains of your choice.
    • Visit each site, identify your location, and simulate an order.
    • Price out a medium cheese or pepperoni pizza.
    • Proceed to payment, observing the selling process.
    • Record the final price (minus tax).
    • Execute your purchase as you see fit. (Note that you do not need to actually purchase the pizza.)
  • Create a forum post that includes the following:
    • A brief description of the three pricing strategies, from least to most expensive strategy.
    • Classifications of the five brands into the three pricing strategies: penetration, neutral, and skim.
    • For any of the three pricing strategies where you have multiple brands, rank the brands from least to most expensive.
    • Include the kind of pizza you priced, your recorded prices, and any other pertinent notes you observed in ordering process.
    • Your classifications may differ from others. That’s okay.
  • Answer the following questions:
    • Did your perception of these chains’ pricing strategies change based on this exercise? If so, how?
    • For you, which of these chains represents the greatest value and why?
    • Explain how each of the four Ps of the marketing mix contributes to your answer.
    • If you were to suggest two sales promotion strategies (Section 5.4) to attract more sales, for the brand that has the greatest value for you, which two would you suggest?
    • Name the promotional pricing strategy and explain why this is the best fit for the brand you picked.
  • Your initial post must be at least 350 words.
  • Be sure to use subject headers for each of the questions asked.
    • Review the Level Heading section of Introduction to APA resource from the Writing Center for more information.
  • Be sure to properly cite your textbook as outlined in the Writing Center’s APA: Citing Within Your Paper guide.

Guided Response:

  • Respond to at least three of your fellow marketers by Day 7 (Monday).
    • Price-value perceptions vary by individual.
    • Respond to three of your peers, including one who selected a different chain as offering the best value. Customize your “pitch” to try to change their mind.
  • You are encouraged to post your required replies earlier in the week to promote more meaningful discussion and collaboration between you and your fellow marketers.
  • Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.

Skills Learned This activity helps you practice the following industry-required skills:

  • Negotiation
  • Leadership/Independence

Helpful Tips:

  • There is no (insert pizza chain here) near me. What do I do?
    • Just work with the nearest location from your zip code search.
  • Will University of Arizona Global Campus subsidize my pizza purchases?
    • Sadly, no. You’re on your own if you decide to order.
  • I’m lactose intolerant. Is there an alternate assignment?
    • Very funny. To be clear, you only have to shop for pizza, not eat it.

Marketing Plan: Product Identification and SWOT Analysis

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Prior to beginning work on this assignment,

Read

  • Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2, from the course text, Principles of Marketing

Watch

Instructions:

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.

Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product or service to develop your marketing plan against.

Create a Word document of three to four pages formatted in APA Style that includes at least one scholarly, peer-reviewed, or other credible resource from the University of Arizona Global Campus library in addition to the course text.

In your paper,

  • Describe the selected company and brand and a brief history.
  • List the core products and services they offer.
  • Identify the key current competitors.
  • Complete a SWOT analysis
  • Propose the product or service line you want to develop a marketing plan for.
    • Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
    • Describe your core product, extended product, and the product concept.
  • Explain how you plan to achieve competitive differentiation through creating customer value in the four areas listed below. Also, refer to The Five Competitive Forces That Shape Strategy video:
    • Branding
    • Packaging
    • Support
    • Quality
  • Be sure to use subject headers for each of the questions asked. Your paper needs to contain at least eight headers (i.e., introduction header, at least six headers for the six parts of the question, conclusion header)
    • Review the Level Heading section of Introduction to APA resource from the Writing Center for more information.

Helpful Tips:

Your marketing plan can focus on a new product or service idea of your own or an existing product or service that you think deserves its own dedicated campaign. Just don’t pick something that you’ve already seen being actively marketed.

For example, after completing a SWOT analysis for McDonald’s, one might propose marketing new concepts like a McVeggie burger or an adult Happy Meal. Further afield, one might propose a whole new chain of pay-to-visit indoor McPlayground Centers. Or relative to existing menu offerings, one might suggest a dedicated marketing campaign for say “burgers at breakfast” or after-midnight snacking via the drive-through.

Learn about your brand and then let your imagination run wild. It can be a big idea that will appeal to many of their customers or a very targeted effort—you decide. You can always adjust your idea after getting instructor feedback.

To learn more about SWOT analysis and see as an example how it is applied to Starbucks, you may see the below resources:

The Marketing Plan: Product Identification and SWOT Analysis paper

  • Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA Style as outlined in the Writing Center’s APA Formatting for Microsoft Word resource.
  • Must include a separate title page with the following:
    • Title of paper in bold font
      • Space should be between title and the rest of the information on the title page.
    • Student’s name
    • Name of institution (University of Arizona Global Campus)
    • Course name and number
    • Instructor’s name
    • Due date
  • Must utilize academic voice. See the Academic Voice  resource for additional guidance.
  • Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
  • Review the Level Heading section of Introduction to APA resource from the Writing Center for more information.
  • Must use at least one scholarly or credible sources in addition to the course text.
    • The Scholarly, Peer-Reviewed, and Other Credible Sources  table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • To assist you in completing the research required for this assignment, review the Marketing Research in Library OneSearch and the Company Research in the UAGC Library tip sheets to assist with this assignment.
  • Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper  guide.
  • Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List  resource in the Writing Center for specifications.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Skills Learned

This activity helps you practice the following industry-required skills:

  • Analytical Skills
  • Negotiation
  • Problem Formation/Solving
  • Time Management
  • Confidence
  • Microsoft Office
  • Determination/Motivation

Place Strategy

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Week 2 – Discussion Forum 2

Your initial discussion thread is due on Day 5 (Saturday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
Tip: As mentioned in the previous forum, initial posts for this forum are due on Saturday of the week. Start working on your post early and spend time completing your analysis. Understanding these concepts will be vital in order to complete your final project in Week 5.

Place Strategy [WLO: 2] [CLO: 3, 4, 5, 6]

Prior to beginning work on this discussion forum,

Read

  • Chapter 4 of the course text, Principles of Marketing

Watch

  • Segment 4: Burberry in Fashion: Superbrand Chic.

Instructions:

The goal of place strategy in terms of the customer-value equation is to add value without increasing cost.

  • Pick one of the strategic issues listed below:
    • Market niche
    • Location
    • Merchandise assortment
  • Explain at least three elements marketers need to consider when it comes to that strategy.
  • Explain how Burberry implemented innovative “place” strategies to create value for current and potential customers.
  • Your initial post must be at least 350 words.
  • Be sure to use subject headers for each of the questions asked.

Links to an external site. guide. Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources

Guided Response:

  • Respond to at least three of your fellow marketers by Day 7 (Monday).
    • Respond to peers who picked strategies different from you.
    • Provide feedback on their explanation and their example.
    • Try to respond to those who do not yet have three replies.
  • You are encouraged to post your required replies earlier in the week to promote more meaningful discussion and collaboration between you and your fellow marketers.
  • Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.

Skills Learned This activity helps you practice the following industry-required skills:

  • Analytical Skills
  • Adaptability/Trainability
  • Creativity/Innovation

Product Life Cycle and Product Strategy Perspectives

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Week 2 – Discussion Forum 1

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
Tip: This week, you will have two main discussion forum posts. Your discussion forum posts are due on 2 different days. You need to work harder to submit well-examined and thoroughly analyzed initial posts, one of which is due on Thursday of the week, and the other is due on Saturday of the week. Please dedicate enough time to each forum question and make sure you use your “critical thinking” and your “analytical/problem-solving” mind. Understanding these concepts will be vital in order to complete your final project in Week 5.

Product Life Cycle and Product Strategy Perspectives [WLOs: 1, 3] [CLO: 1, 3, 5, 6]

  1. Prior to beginning work on this discussion forum,

Read

  • Chapter 3 of the course text, Principles of Marketing

Instructions:

    • Links to an external site. for inspiration.
    • Explain how this dead brand or product went through the four stages of the product life cycle (PLC). Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told.
    • Identify what key events marked the start and end of each stage. (e.g., Was it competitors’ innovation? A new technology? etc.)
    • Discuss product, price, place, and promotion strategy for each phase of the life cycle you find. You will see these four Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.
  • Part 2– Pick a service brand. You can use your current favorite service brand. Using it as an example,
    • Explain how services differ from goods.
    • Discuss the four Ps for your service (i.e., product, place, price, and promotion).
    • Discuss whether services go through a life cycle.
  • Your initial post must be at least 350 words.
  • Be sure to use subject headers for each of the questions asked.
  • Review the Level Heading section of Introduction to APA
  • Links to an external site. resource from the Writing Center for more information.
  • Be sure to properly cite your textbook and at least three scholarly or credible resources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper

Links to an external site. guide. Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources

Guided Response:

  • Respond to at least three of your fellow marketers by Day 7 (Monday).
    • Respond to at least three classmates for brand, products, and categories other than the one you picked.
    • Try to respond to those who do not yet have three replies.
  • You are encouraged to post your required replies earlier in the week to promote more meaningful discussion and collaboration between you and your fellow marketers.
  • Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.

Skills Learned This activity helps you practice the following industry-required skills:

  • Analytical Skills

Helpful Tips:

  • Review Section 3.2 in our text regarding product life cycles.
  • Identify an appropriate product.
  • Choose one that has moved through all phases of the life cycle.

Market Research Process

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Your initial discussion thread is due on Day 5 (Saturday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

Tip: As mentioned in the previous forum, initial posts for this forum are due on Saturday of the week. Start working on your post early and spend time completing your analysis. Understanding these concepts will be vital in order to complete your final project in Week 5.

Market Research Process Failure Scenario [WLOs: 1, 2] [CLO: 1, 2, 5, 6]

Prior to beginning work on this discussion forum,

Read

  • Chapter 2 of the course text, Principles of Marketing

The Scenario

Every year, millions of dollars are spent marketing products (or services) that fail. Companies would love to get all that money back.

Fortunately, you happen to have a functioning time machine that you bought on Craigslist. As a result, you have one chance to fix what went wrong in the marketing research process and convince one of those companies not to spend that money.

We learned that there are five main steps for the marketing process. In Step 2 before marketers decide on the value proposition and the USP and positioning, they need to conduct in-depth market research to gain an understanding of their target market and the consumer behavior (i.e., their needs and wants). The market research process has five main steps that, if not followed correctly, will result in the failure of the marketing plan and, at the higher level, the product or service. You are tasked to analyze one of these failures.

Instructions:

  • Investigate and document the story of a famous new product flop (and market research failure).
  • Explain how you went back in time to fix it.
  • In your initial post include the following:
    • Identify and research a prominent product or service failure.
    • The press loves failures, so you won’t have any problems finding examples. Simply Google it but before writing, read extensively about it and make sure the product failure is related to improper marketing research implementation.
    • List the following: product or service name, the company who marketed it, the year it was introduced, and where it was introduced (particularly if not in the United States).
  • Answer the following questions about the market research process:
    • Refer to Section 2.3 Conducting Market Research and Figure 2.5 in the text and the video you watched.
    • What are the steps in a market research process? Provide each step and relate it to your product.
    • Where was the failure in your product’s market research process? Which step was missing, not followed correctly, misinterpreted, or misrepresented?
    • What solution are you going to share with management to correct the gap in the market research process, if you could you go back in time?
  • Be sure to use subject headers for each of the questions asked.
  • Be sure to properly cite your textbook and the source you used for the product flop in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper

Guided Response:

  • Respond to at least three of your fellow marketers by Day 7 (Monday).
    • Explain how this classmate’s market research failure was similar or different than yours.
    • Try to respond to those who do not yet have three replies.
  • You are encouraged to post your required replies earlier in the week to promote more meaningful and interactive discourse in this discussion forum.
  • Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.

Skills Learned This activity helps you practice the following industry-required skills:

  • Broad Technical Software
  • Analytical Skills
  • Digital/Social Media Skills

Week 1 – Discussion Forum 1

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Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
Tip: This week, you will have two main discussion forum posts. Your discussion forum posts are due on 2 different days. You need to work harder to submit well-examined and thoroughly analyzed initial posts, one of which is due on Thursday of the week, and the other is due on Saturday of the week. Please dedicate enough time to each forum question and make sure you use your “critical thinking” and your “analytical/problem-solving” mind. Understanding these concepts will be vital in order to complete your final project in Week 5.

I’ll Take the Job! Scenario [WLOs: 1, 3] [CLOs: 1, 2, 6]

Prior to beginning work on this discussion forum,

Read

  • Chapter 1 of the course text, Principles of Marketing

Watch

  • Segment 2: Market Research of the Marketing, Research and Segmentation video

APA Reference for Course Text

The following reference is formatted according to APA 7th edition. You can use it for your discussion posts along with any assignments where the course text is cited:

  • White, S. (2019). Principles of marketing (2nd ed.). Bridgepoint Education.

Scenario

Here’s the scenario: A new 5-week Marketing Manager internship has opened up at each of the organizations listed below. Based on your past accomplishments (and that awesome business card), they all want you. The internship involves researching your employer’s current marketing efforts and then creating a marketing plan for a new product or service that you dream up. So the question is “Who would you choose to work for and why?”

The List

Your choices span many categories as well as marketing approaches. Website links are provided so you can learn more before making a decision. You will be working with this brand throughout the course, so choose carefully:

Instructions:

Create a discussion post that includes the information below:

  • Include the brand you have selected from the list above to do your marketing internship.
  • Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
  • Provide a link to a representative tweet from your brand that you believe captures its unique selling proposition (USP).
    • Using your textbook, define what constitutes a USP in your own words.
    • How would you describe your brand’s USP?
    • How is USP reflected in your chosen tweet?
  • Analyze the three main aspects of Kotler’s Marketing 3.0 proposition for your brand:
    • Customers’ demand for engagement and collaboration
    • The globalization paradox
    • The drive for self-actualization
  • Be sure to use subject headers for each of the questions asked.
  • Be sure to properly cite your textbook and at least one scholarly or credible resource in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper

Links to an external site. Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources

Guided Response: Respond to at least three of your fellow marketers by Day 7 (Monday).

  • How are your rationales, USPs, and sample tweets similar or different?
  • Try to respond to those who do not yet have three replies.
  • You are encouraged to post your required replies earlier in the week to promote more meaningful discussion and collaboration between you and your fellow marketers.
  • Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.

Skills Learned This activity helps you practice the following industry-required skills:

  • Broad Technical Software
  • Analytical Skills
  • Digital/Social Media Skills

Helpful Tip:

  • Do I need to create a Twitter account?
    • You do not need to create a Twitter account to do this assignment.

Week 1 – Post Your Introduction

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Post Your introduction is due on Day 1 (Tuesday). You have until Day 7 (Monday) to respond to your peers.

Discussion Participation

  • If you do not see the “Reply” button, or any responses, you may need to scroll down the page.
  • When you are the first to contribute, you will see only the “Reply” button.
  • Once you have added your initial post or response, choose the “Post Reply” button.
  • If any classmates have posted, you will see their comments, along with the “Reply” button.
  • The “Reply” button – as well as any responses – will be displayed at the bottom of the page.

Post Your Introduction 

These are not your normal introductions. Rather than trotting out that standard paragraph, we’re shaking things up a bit:

I’m a Marketer!

As you’re going to be crafting a marketing plan, you need to start thinking of yourself as a marketer. And nothing makes you feel more legit than your own business card. So we’re going to make one and use it to introduce the brand that is you.

Instructions:

  • Design a marketer business card that expresses your personality.
  • With the free web app Canva
  • Links to an external site., it’s easy. View the step-by-step tutorial, available in the online classroom.
  • Introduce yourself, and share your business card.
  • In a discussion post of approximately 150 words, share who you are, where you’re from, why you’re taking this course, and anything else you like.
  • Title your post with your name and attach your business card.
  • Answer two questions about the role of business cards in your post.
  • Name one thing your business card says about your brand (i.e., you!).
  • Why is a business card important?
  • Be sure to use subject headers for each of the questions asked.
  • Review the Level Heading section of Introduction to APA

Skills Learned This activity helps you practice the following industry-required skills:

  • Broad Technical Software
  • Creativity/Innovation

Guided Response: Respond to at least three of your fellow marketers by Day 7 (Monday) and check out their business cards:

  • You are encouraged to post your required replies earlier in the week to promote more meaningful discussion and collaboration between you and your fellow marketers.
  • Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.

Helpful Tips:

  • I’m using the iPad Canva app. Can I just share a link?
    • First of all, bonus points (okay, not literally) for trying out the Canva app. And yes, in that scenario, a link is fine.
  • I’m a whiz at (insert application here). Do I have to use Canva?
  • Nope. We think Canva is sharp and easy to use, but if you’ve got an alternate technology for creating your business card, go for it.

[Solved] Week 6 Discussion

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Week 6 Discussion (Rubric)

The 3 security control areas presented in the video for this week’s readings are: Technical, Administrative, and Physical. Select one of these 3 areas and research what controls are most appropriate to secure that area following today’s best practices. Share your findings in the discussion and engage with others regarding what they have also found.

Discussion Requirements

For all discussions, the primary response is due by Thursday at 11:59 p.m. Pacific Time. 

The primary response must be at least 200 words in length and fully address the topic, demonstrating critical thinking and understanding. Each student must then also post a minimum of two responses to other students in the discussion by Sunday night at 11:59 p.m. Pacific Time. 

Each peer response must be at least 50 words in length and substantively engage with the other student’s original post, continuing the discussion in a professional manner. If at any time information or material is brought in from an outside source or website, it must be properly cited following APA 7th edition guidelines and a full reference must be provided.