For this assignment, you will examine five peer-reviewed quantitative  research articles with different data collection and analysis plans and  write a paper about the data analysis conducted in each article.  Address all components for each article before moving on to the next  article.

Your paper should address the following components:

• Describe the data analysis method(s) used.
• Evaluate the appropriateness of the data analysis method (hint:  focus on the extent to which it addressed the research questions and the  limitations of the method).
• Provide a perspective on the amount of detail provided by the  researcher (hint: focus on statistical assumption tests, discussion of  data issues and cleaning (e.g., missing values and outliers), criteria  for assessing statistical significance, conclusions are aligned with the  statistical results).
• Assess the reproducibility of the study.

Length: 10 pages, not including title and reference pages

References: Include a minimum of 8 scholarly resources

The completed assignment should address all of the assignment  requirements, exhibit evidence of concept knowledge, and demonstrate  thoughtful consideration of the content presented in the course. The  writing should integrate scholarly resources, reflect academic  expectations and current APA standards (as required), and include a plagiarism report.

In this assignment please read the articles in your background readings and respond to the following: 

1. Describe      corporate social responsibility.
2. Describe      corporate social irresponsibility. 
3. Where      do you stand on the issue of CSR vs. CSI? Do corporations have a right to      ignore their responsibility to some stakeholders in order to add to the      short term bottom line? Provide a well-reasoned response and do some of      your own research to provide some examples to support your arguments.

Your paper should be 2–3 pages, double-spaced and in 12-point type size.

Your paper should have a separate cover page and a separate reference page. Make sure you cite your sources. 

Use APA style, and proofread your paper.

Upload your paper to by the end of the module..

 Week 10 Final ProjectAssignment Due Jan 2, 2023 11:59 PM

NCF

This final project assignment is associated with the NCF (non-completion failure) grade. Failure to complete this assignment will result in the issuance of a grade of NCF if the course average would result in a failing grade in the course. Students should contact their Academic Counselor or Program Director if they have any questions regarding the NCF grade and its implications.

Résumé

This week, upload a completed résumé and cover letter you used in preparing your professional development plan that you would use to apply for one of the jobs.

Be sure to support your points for each of the components in parentheses with data from the program and outside research.

Submission Details

• Name your document SU_PHE4200_W10_A2_LastName_FirstInitial.doc.
• Submit your document to the Submissions Area by the due date assigned.
• Support your responses with examples.
• Cite any sources in APA format.

(400 words) Discussion board 

The four Ps of marketing are product, place, price, and promotion. These four elements are integrated into the business plan of all businesses. These elements are described as follows:

• Product: This is something that you can touch and feel, or a service rendered. This is the “thing” that a business is trying to market to customers.
• Price: If the price is too high, customers may look for a lower price and purchase from a competitor. If it is too low, the business may not make enough revenue to continue to grow.
• Promotion: If a business does no promotion, the word does not get out about the products for customers to purchase.
• Place: If the business does not choose the right place or manage its supply chain, the products will not get to the customers.

These four Ps of marketing have not changed over the years. The way a business manages its four Ps has to evolve with technologies. The Internet and smartphones have put the world of products in the customers’ hands to take with them wherever they go. There are Web sites, social media platforms, and information being disseminated constantly. It is important for businesses to adjust and integrate the four Ps of marketing in these platforms to meet the wants and needs of today’s tech-savvy consumers.

Read the following article to better understand the marketing mix in the digital marketing world: Digital Marketing Mix and the Four Ps: An Integrated Marketing Approach For Business Professionals

Using what you have learned, use the following questions to guide your response:

• According to the article, “A marketer’s first task is to understand what the product has to offer or its unique selling position (USP). How does unique selling position (USP) relate to the Product when using the Marketing Mix in digital marketing?
• When considering Place in the digital Marketing Mix, what are the biggest differences from traditional marketing practices when considering your marketing channels?
• Which of these differences is the most important to you and why?

(400 words) Discussion board

Data analytics plays an important role in marketing management. There are many types of data to be gathered and studied. Structured data are quantitative data that can be stored in a fixed format such as a spreadsheet or list. These data can be easily processed by computers. Examples of structured data are the following:

• E-mail address
• Home address
• Age
• Gender
• Credit card number

Unstructured data are not easily put into categories. Examples of unstructured data are the following:

• Internet search results
• Body of an e-mail
• Data from social media sites, such as Facebook or LinkedIn
• Photos
• Text messages
• Voicemails

Semi-structured data are a combination of both structured and unstructured data. An example would be an e-mail. The to and from fields would be considered structured data that are easily categorized, and the body of the e-mail would be unstructured, which is not as easily categorized. All of these data combined, along with other types, contribute to big data.

Watch the following video for more information about big data and analytics in marketing: The Importance of Big Data and Analytics in Marketing

Using what you have learned, use the following questions to guide your response:

• How are these data used by companies? For example, a company that makes video games for Xbox or PlayStation can track the common actions that their players take before making an in-game purchase.
• Describe 2 ethical dilemmas that business organizations face when using big data. For example, sharing private customer information with your best friend without the customer’s consent would be a potential ethical dilemma because that is private information held by the business.

(Individual Project)

There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name a few. Psychographic data is the information about a customer’s interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests.

Watch this video to learn more about demographics and psychographics: Difference Between Demographics and Psychographics/Marketing

Using what you have learned, use the following questions to guide your writing:

1. Explain the purpose of demographics in marketing research.
2. Describe examples of demographics and their impact on determining the customer group for a brand.
3. What are psychographics and their purpose? Provide examples to illustrate your points.
4. Is it necessary to determine both demographics and psychographics to determine the target group of customers? Why or why not?

Please use the MKTG630_U3_IP_Template to complete this assignment.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials. Find resources on how to write academically and use APA citations, including an example of Masters-level writing, in the Writing Style Guide for Master’s Students.